Chapter 630:
Chapter 630:
The impressive presentation continued in the next session.
Manager Shin Nak-gyun summarized his analysis of the competitor, Ilsung, with a unique perspective.
“Ilsung established its foundation through collaboration with Google in Mercury 1, and then succeeded in both Mercury 2 and Mercury Note at the same time…”
He covered the basics of what was generally known, such as Ilsung Electronics’ all-in software strategy, OLED and self-developed AP application, and large-screen smartphone market development with pen touch.
He also mentioned the internal activities of each department of Ilsung Electronics, the connection between subsidiaries, and the changes in the production system with specific examples.
Deputy Jung Hyun-woo exclaimed in admiration.
“How did he know all that?”
It was surprising, because the information that Manager Shin Nak-gyun talked about was something that could not be known unless there was an informant in Ilsung.
No one would hand over Ilsung’s data just because they asked for it.
He must have checked it out little by little through his network of subsidiaries or Ilsung before he came here.That meant he put a lot of effort into it.
Although he pretended not to, Yoo-hyun could see his hidden efforts.
The ‘test’ disguised as three presentations passed by in an instant.
It was a presentation that exceeded a certain level, so no one gave a big tackle.
Instead of wasting their energy on trivial things, they seemed to focus on the final ‘confrontation’.
Team Leader Na Do-yeon, who had a refreshing personality, moved on to the next topic right away.
“Let’s just go over the core points briefly. I think everyone here will understand that.”
“Yes. I understand.”
The tension rose at Team Leader Na Do-yeon’s words.
The group strategy team and the mobile phone business team, who were sitting face to face, exchanged glances.
There was someone who widened their eyes even more in the meantime.
It was Deputy Jang Jun-sik.
-Manager, how can we have a confrontation with just a concept? We don’t even know what technology is applicable, or how much it will cost.
-If you’re curious, just watch. It might help you.
Yoo-hyun recalled the conversation he had with him a while ago, and looked at Deputy Hong Seung-jae, who stood on the podium.
His firm expression showed his preparation.
Behind him was a title screen that broke the frame of the existing Hansung report.
Just by looking at this, he could tell that this presentation was not a simple content delivery.
The presentation was conducted by Deputy Hong Seung-jae and Deputy Choi Gyu-tae for 10 minutes each.
The Q&A session was after both presentations were over.
Nod.
At the signal of Team Leader Na Do-yeon’s chin gesture, Deputy Hong Seung-jae started the presentation first.
“We focused on the design as the differentiation point of the smartphone…”
The key words went by quickly with the explanation.
Soon, a rendering image that looked like a real device appeared on the screen.
It was quite high quality, as if it had been made in advance through the design center.
It felt more like a new product launch than a technical report.
Deputy Jang Jun-sik flinched at the unexpected preparation.
He looked quite surprised, but this was just the beginning.
Nothing could be more beautiful than this.
A catchphrase was overlaid on the rendering image.
This phrase alone made Deputy Hong Seung-jae’s concept clear.
He did not stop there, but explained the specific manufacturing process and the realistic specs that would be used here.
It was impressive that he considered the battery life according to the next-generation OS version and hardware.
In this way, Deputy Hong Seung-jae provided evidence for all the technologies he showed.
For the technologies that were still under development, he backed up his claims by mentioning the detailed plans of the subsidiaries.
Deputy Hong Seung-jae was not the only one who prepared thoroughly.
Deputy Choi Gyu-tae, who followed him, also presented a formidable content.
“While the design differentiation of the full-touch phone has its limits, the performance is…”
He emphasized the performance rather than the design, and clearly presented his concept.
Fast, long-lasting, and practical.
Then he presented the data that matched the catchphrase.
Ultra-fast AP, LTE modem, high-capacity battery, high-pixel camera, high-resolution display, etc.
He combined all the parts that were under development and created the final product.
He also considered the synergy between the subsidiaries to improve the problematic elements.
Those methods were also very reasonable and concrete.
With the meticulous evidence and the concept well conveyed visually, maybe?
Two shapes of smartphones were clearly drawn in everyone’s minds.
Based on this, a fierce debate ensued between the two camps.
Everyone participated in the full-fledged Q&A session that followed the presentation.
“The process of combining metal and glass is impossible with domestic facilities. It has a high risk and…”
“No matter how much you try to increase the specs, it is impossible without your own development process…”
They repeated stabbing and blocking each other in the narrow gaps.
They were all experts who demanded everything, so the level of the debate was not easy.
“Wow…”
Deputy Kwon Se-jung opened his mouth, and Manager Ahn Jae-kyung summarized it in real time.
It was a special mission that Team Leader Na Do-yeon gave to Manager Ahn Jae-kyung.
Thanks to that, the contents that came out of the fierce battle were systematically listed on the screen.
Deputy Kwon Se-jung, who had been looking at the screen for a while, asked out of the blue.
“Yoo-hyun, is that all we have to do?”
“The answers that came out?”
“Yeah. To make it happen, we have to step up ourselves, right?”
“That’s right. Predictions and reality are different.”
The basis of the answers was reasonable enough, but there was no guarantee that the field would work as it was.
They were all difficult tasks, so they needed to step up and coordinate to make things go well.
That was what the mobile phone strategy team had to do.
Deputy Kwon Se-jung marveled at the unexpected development.
“I thought it was just a confrontation to decide the winner and loser, but Team Leader Na used it like this.”
“We have to get the job done.”
“Amazing.”
“It’s not for nothing that he’s the team leader.”
Yoo-hyun nailed it, and Deputy Kwon Se-jung gave him a worried look.
“Still. Is it okay?”
“Why?”
“When this is over, one side will be the loser. It would be nice if we could just do both…”
The situation of the debate was like a dragon and a tiger.
It was hard to imagine that one side would easily back down.
If they made them retreat awkwardly, it would surely turn into a political fight.
Yoo-hyun reassured Deputy Kwon Se-jung, who was worried about this part.
“Why can’t we do both?”
“That’s impossible. If that was the case, they wouldn’t have confronted each other like this.”
Deputy Kwon Se-jung answered with a confident voice.
As Deputy Kwon Se-jung said, it seemed impossible to catch both design and performance, two rabbits at once.
Why?
Because of the AP, which was called the brain of the smartphone.
There was some room for compromise on the major components such as display, battery, camera, etc., but the position gap was clear only for the AP.
It was difficult to maintain a beautiful design while using a high-speed AP.
Deputy Choi Gyu-tae pointed out that part.
“If you make it so thin and use glass as the rear material, the heat problem will be serious. The battery is too small, too. You can’t use the latest Qualcomm AP, practically.”
“So you want to increase the thickness and take a large battery to make it heavy, for the sake of cooling? This is a phone. Not a computer.”
Deputy Hong Seung-jae immediately counterattacked, and Manager Shin Nak-gyun also supported him.
“Deputy Hong is right. What was the result of using the latest AP and LTE? In the end, you had to limit the performance because the defect was unbearable. You’d better fold it instead.”
In this way, the group strategy team was on the side of saving the design even if they lowered the AP performance.
It was a reasonable alternative in a situation where they had no choice but to depend on Qualcomm AP.
Nevertheless, Deputy Kim Sung-deuk shook his head.
“This is a flagship smartphone. Frankly, who would buy ours if the specs are lower than Ilsung? Do you think you can overcome the brand gap with just beauty?”
In a word, he meant that there was no chance of winning without the AP.
As the AP was the most important factor that determined the specs of the smartphone, his words also made sense.
“What if the next version of Qualcomm AP has more serious heat and battery leakage problems than this time…”
“And to reduce that risk, you give up the design and…”
In this way, the opinions of both sides were constantly parallel.
They clashed fiercely, but the answer did not come easily.
In the end, it had to be sorted out by someone.
It was when the tense tug-of-war continued.
“Wait a minute.”
“…”
Team Leader Na Do-yeon, who stopped both sides with one word, scanned the people.
They felt it was the moment of choice, and the tension rose.
Gulp.
Deputy Kwon Se-jung, who had nothing to do with it, swallowed his saliva.
Yoo-hyun was also curious about how she would step in.
In the silence, Team Leader Na Do-yeon made eye contact with Yoo-hyun.
What?
Yoo-hyun felt a sense of anxiety in his mind for a moment, and she said something out of the blue.
“Manager Han, summarize it.”
“Me?”
“Yes. The person who has the method should do it.”
She said it as if it was obvious, and it was absurd to Yoo-hyun.
Regardless of Yoo-hyun’s emotions, the people looked at Yoo-hyun’s mouth with serious expressions.
It seemed as if Yoo-hyun was deciding everything.
He had to clear up the misunderstanding, and Yoo-hyun straightened his posture.
-You wouldn’t have started if you weren’t confident. Then you must know the method, right?
He said the answer he gave to Team Leader Na Do-yeon’s question a while ago.
It was the most needed word at this point.
“There is a way to get both design and performance.”
“What? Do you have a great AP that we don’t know about?”
Deputy Hong Seung-jae sneered at the absurd remark.
It was obvious, since there was no alternative to Qualcomm.
Yoo-hyun shook his head right away.
“Not AP.”
“Then?”
“Modem.”
“Modem?”
Everyone’s eyes widened at the unexpected answer.
At the same time, Paul Graham was in the JK Communications office in Silicon Valley.
He had an LTE modem chip that had just completed its first test the day before.
“A modem that is 100% compatible with the latest Qualcomm AP… Does it make it much faster if you use this?”
Hyun Jin-gun, who was sitting across from him, nodded.
“Yes. LTE performance alone is five times faster than 3G. It’s more effective than skipping two generations of AP.”
“And this doesn’t have the defects of the existing Qualcomm LTE modem, right?”
“The numbers show that the heat generation has improved by 40% and the power consumption has decreased by 30%. That means the battery life will increase.”
Paul Graham licked his tongue again, as if it was unbelievable to hear.
“It’s really ridiculous. How can a different modem be more compatible than the one they made?”
“Qualcomm made a mistake.”
“It seems like the one who made a mistake is you, who kicked away the opportunity to sit on a money cushion.”
He teased Hyun Jin-gun’s judgment to supply exclusively to Hansung.
But Hyun Jin-gun was calm.
“It’s hard to get a fair price from Ilsung and Apple with product sales, not technology transfer.”
“Because they both produce their own AP?”
“That’s right. They are already producing APs to reduce the problems of Qualcomm LTE modems. But Hansung has no choice but to look at us until the improved products come out.”
“So you chose Hansung for business, not for friendship with Steve.”
“Yes. I’m a businessman, too.”
Hyun Jin-gun smiled slyly, and Paul Graham licked his tongue.
“Steve and you are really unstoppable. Well, that’s why I’m looking forward to this Hansung smartphone.”
With curiosity, Paul Graham’s eyes had deep wrinkles.